The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective

A feature central to the success of e-commerce Web sites is the design of an effective interface to present product information. However, the suitability of the prevalent information formats in supporting various online shopping tasks is not known. Using the cognitive fit theory as the theoretical f...

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Bibliographic Details
Published in:Journal of management information systems 2004-11, Vol.21 (3), p.149-184
Main Authors: HONG, WEIYIN, THONG, JAMES Y.L., TAM, KAR YAN
Format: Article
Language:English
Subjects:
Attitudes
B2C e-commerce
Brands
Cognition
cognitive fit theory
Cognitive style
Cognitive-behavioral factors
competition for attention theory
Consumer attitudes
Consumer behavior
Consumer research
Consumers
e-commerce
e-tailing
Economic competition
Electronic commerce
Information
information format
Information search
Information search and retrieval
interface design
Internet
Marketing
Online shopping
Product information
scanpath theory
Shopping
shopping task
Studies
Suitability
Theory
Web site design
Websites
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