Recruiting young women of color into a pilot RCT targeting sexual health: Lessons learned and implications for applied health technology research

Objective To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). Participants: Between October 2015 and May 20...

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Bibliographic Details
Published in:Journal of American college health 2022, Vol.70 (1), p.305-313
Main Authors: González, Sonia K., Grov, Christian
Format: Article
Language:English
Subjects:
Adolescent
Advertisements
Advertising
African American Students
Biomedical Technology
Black People
Clinical trials
College Faculty
Community Organizations
Computer Mediated Communication
Cost analysis
Electronic Mail
Email
Enrollment
Female
Females
Health Promotion
Health status
Hispanic American Students
Hispanic or Latino
Human subjects
Humans
Impressions
Individual Characteristics
Informed consent
Latin American cultural groups
Medical technology
mHealth
Patient Selection
Persistence
pilot RCT
Randomized Controlled Trials
Randomized Controlled Trials as Topic
Recruitment
Reproductive health
Sexual Health
Sexuality
Social Media
Students
Universities
women of color
Womens health
Young Adult
Young Adults
Young women
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Summary:Objective To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). Participants: Between October 2015 and May 2016, 114 college-aged Black and Latina women 18 to 24 participated in the study. Methods: Recruitment methods compared online banner ads on social media to targeted electronic outreach. Individual banner ad images were compared by impressions, clicks, and cost by enrolled participants. Results: More targeted electronic recruited participants enrolled than via banner advertisements. Banner ads with images of women yielded a higher click-through-rate and was more cost effective versus the logo alone. Conclusions: Recruiting young women of color may be facilitated through known and trusted adults, such as college professors, rather than through anonymous banner advertisements on social media.
ISSN:0744-8481
1940-3208
DOI:10.1080/07448481.2020.1746663