Leave some for me! The role of marketing in influencing responsible consumption during times of crisis

This conceptual paper discusses the role of marketing in advancing socially responsible consumption during times of crisis. We argue that socially responsible consumption must be expanded from its current focus on preserving the environment to include consumers' responsibility to preserve the h...

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Bibliographic Details
Published in:Journal of strategic marketing 2022-10, Vol.30 (7), p.703-721
Main Authors: Anderson, Sidney, Anderson, Jeffrey
Format: Article
Language:English
Subjects:
contagion theory
crisis
social contract theory
Socially responsible consumption
Sustainable consumption
tragedy of the commons
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