The value of visual quality and service quality to augmented reality enabled mobile shopping experience

This study demonstrates that visual quality is an emergent factor in explaining behavioral intention in online shopping, as online retail technology continues to evolve. The researchers develop, and test a model, in augmented reality (AR) and non-AR contexts, explaining the effect of aesthetic appea...

Full description

Saved in:
Bibliographic Details
Published in:The Quality management journal 2021-07, Vol.28 (3), p.116-127
Main Authors: David, Alsius, Senn, William D., Peak, Daniel A., Prybutok, Victor R., Blankson, Charles
Format: Article
Language:English
Subjects:
augmented reality
e-commerce
position relevance
service quality
visual quality
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
academic 1
review 1