Storytelling in tourism: Chinese visitors and Māori hosts in New Zealand

The study was aimed at gaining insights into how Māori tourism providers can engage with, and benefit from the growing Chinese outbound tourism industry which is of growing importance to New Zealand, through stories and storytelling. The study includes a survey of Chinese visitors, a focus group of...

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Bibliographic Details
Published in:Anatolia : an international journal of tourism and hospitality research 2017-07, Vol.28 (3), p.327-337
Main Authors: Howison, Sharleen, Higgins-Desbiolles, Freya, Sun, Zexuan (Suzanne)
Format: Article
Language:English
Subjects:
Chinese visitors
Māori
New Zealand
Storytelling
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