Residents' risk perceptions, willingness to accept international tourists, and self-protective behaviour during destination re-opening amidst the COVID-19 pandemic

This study investigates factors influencing residents' risk perceptions of COVID-19 pandemic, their willingness to accept international tourists, and self-protective behaviour during destination re-opening during the pandemic. Drawing upon the concept of Protection Motivation Theory, and using...

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Bibliographic Details
Published in:Current issues in tourism 2023-04, Vol.26 (8), p.1367-1383
Main Authors: Ryu, Kisang, Promsivapallop, Pornpisanu, Kannaovakun, Prathana, Kim, Minseong, Insuwanno, Patthawee
Format: Article
Language:English
Subjects:
Coronaviruses
COVID-19
destination re-opening
Multivariate statistical analysis
Pandemics
Perception
Perceptions
protection motivation theory
Protective behavior
Resident
Risk acceptance
Risk perception
Tourists
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Summary:This study investigates factors influencing residents' risk perceptions of COVID-19 pandemic, their willingness to accept international tourists, and self-protective behaviour during destination re-opening during the pandemic. Drawing upon the concept of Protection Motivation Theory, and using a face-to-face quota sampling survey of 521 valid responses from residents in a world class tourist destination in Phuket, the structural equation modelling results prove the PMT model is powerful enough to explain risk perceptions of local residents in accepting international tourists when reopening a destination during the pandemic. Furthermore, this study confirms the negative influence of risk perception on intention to accept international tourists and the positive influence of risk perception on actual self-protective behaviour of residents. In addition, the role of risk perception as the mediator between PMT factors, willingness to accept international tourists, and self-protective behaviours is confirmed in this study. The article concludes by presenting academic and practical discussion and implications based on the findings.
ISSN:1368-3500
1747-7603
DOI:10.1080/13683500.2022.2054782