The era of baokuan films: How Chinese social media creates box office successes

Exemplified by Wolf Warrior 2 (2017), Dying to Survive (2018), and The Wandering Earth (2019), a group of popular Mainland Chinese films labelled baokuan (爆款) has emerged since the mid-2010s. These baokuan movies are known in China for their extremely high domestic box office takings and overwhelmin...

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Bibliographic Details
Published in:Journal of Chinese cinemas 2021-05, Vol.15 (1), p.104-120
Main Author: Yang, Xiao
Format: Article
Language:English
Subjects:
audience
baokuan film
Chinese commercial cinema
film marketing
social media
Wolf Warrior 2
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