Humanizing Chatbots for Political Campaigns: How Do Voters Respond to Feasibility and Desirability Appeals from Political Chatbots?
Informed by the construal level theory (CLT) and accounting for anthropomorphism, we investigated the effectiveness of political chatbots in influencing voting intentions. This study employed a three-way analysis of variance test with a 2 (anthropomorphism: anthropomorphism vs. non-anthropomorphism)...
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| Published in: | Interacting with computers 2023-06, Vol.35 (1), p.40-48 |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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