Conceptualizing and Measuring (Public) Reputation Management

Abstract This article develops and empirically validates a conceptualization of reputation management in a public sector context. We define reputation management as management behaviors intended to identify and affect how external audiences perceive an organization, including their perceptions of wh...

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Bibliographic Details
Published in:Perspectives on public management and governance 2023-03, Vol.6 (1), p.40-53
Main Authors: Pedersen, Mette Østergaard, Salomonsen, Heidi Houlberg
Format: Article
Language:English
Subjects:
Audiences
Behavior
Bureaucracy
Communication
Concept formation
Leadership
Management
Managers
Public administration
Public sector
Reputation management
Reputations
Responses
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