Service development success: a contingent approach by knowledge strategy

Purpose - Contingency theory suggests that effective strategies and structures are not universal but dependant upon situational factors. The purpose of this paper is to explore how the way service firms compete acts as a strategic contingency, moderating the effect of a new service development (NSD)...

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Bibliographic Details
Published in:International journal of service industry management 2010-04, Vol.21 (2), p.140-161
Main Authors: Storey, Chris, Hull, Frank M
Format: Article
Language:English
Subjects:
Competition
Competitive advantage
Contingency planning
Cost reduction
Customer services
Customization
Explicit knowledge
Knowledge management
Marketing
Product development
Service industries
Statistical analysis
Success
Tacit knowledge
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