Exploring the decision‐making process of Canadian organic food consumers: Motivations and trust issues

Purpose - Although consumption of organic food (OF) shows promising trends in Canada, there is no clear understanding of the barriers that still prevent a larger demand for OF. The main objectives of this paper are to understand what, how, where, and why Canadian consumers buy OF by exploring consum...

Full description

Saved in:
Bibliographic Details
Published in:Qualitative market research 2009-09, Vol.12 (4), p.443-459
Main Authors: Hamzaoui Essoussi, Leila, Zahaf, Mehdi
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
Content analysis
Decision making
Motivation
Natural & organic foods
Statistical analysis
Trust
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!