Scale development and validation of green country image: focusing on Chinese consumers

Purpose This study aims to develop and validate a new scale for measuring green country image (GCI). The current country image (CI) concept is recognized as limited in capturing the complexities of consumer perceptions today. By building a GCI scale, this study can provide a more nuanced understandi...

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Bibliographic Details
Published in:Asia Pacific journal of marketing and logistics 2025-10, Vol.37 (7), p.1894-1913
Main Authors: Lee, You-Kyung, Li, Yi, Liu, Yu
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
Economic development
Environmental social & governance
Graduate students
Green marketing
Influence
Literature reviews
Market strategy
Mixed methods research
Pandemics
Perceptions
Sustainability
Well being
Citations: Items that this one cites
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