To do is to be: workplace design to support employee prosocial motivation at the organizational frontline

Purpose The purpose of this study is to explore specific job design elements and internal branding initiatives that promote prosocial motivation. Design/methodology/approach Self-report data were collected for three studies across three disparate contexts: a cooler manufacturer in a southern US stat...

Full description

Saved in:
Bibliographic Details
Published in:European journal of marketing 2026-12, Vol.60 (13), p.175-201
Main Authors: Rayburn, Steven W., García-Tello, Luis, Anderson, Sidney, Fontana, Alejandro, Sierra, Jeremy J.
Format: Article
Language:English
Subjects:
Attitudes
Culture
Effectiveness
Employees
Ethics
Influence
Job design
Morality
Personality
Well being
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!