Fans’ resistance to naming right sponsorships: Why stadium names remain the same for fans

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Bibliographic Details
Published in:	European journal of marketing 2014-07, Vol.48 (7/8), p.1487-1510
Main Authors:	M. Woisetschläger, David, J. Haselhoff, Vanessa, Backhaus, Christof
Format:	Article
Language:	English
Citations:	Items that this one cites Items that cite this one
Online Access:	Get full text
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