Communicating about sustainability in fashion: a construal level theory approach

Purpose Communication about sustainability in fashion is complex. While fashion businesses have increasingly sought to manage their sustainability practices, their understanding of how to communicate about sustainability persuasively remains limited. The authors argue that a key problem with a firm’...

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Bibliographic Details
Published in:European journal of marketing 2024-01, Vol.58 (1), p.313-341
Main Authors: Lee, Zoe, Gordon-Wilson, Sianne, Davies, Iain, Pring, Cara
Format: Article
Language:English
Subjects:
Communication
Communications
Consumers
Fashion
Perceptions
Qualitative research
Sustainability
Sustainable practices
Symbiosis
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