An investigation into UK firms' use of trade missions

This paper reports on a longitudinal investigation into two groups of UK firms' use of trade missions in psychologically distant countries. Firms in the first group were "new" to the markets, that is, having never visited the markets under investigation prior to attending the trade mi...

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Bibliographic Details
Published in:Marketing intelligence & planning 2001-12, Vol.19 (7), p.464-474
Main Authors: Spence, Martine M, Crick, Dave
Format: Article
Language:English
Subjects:
Competitive advantage
Exports
Globalization
Information sources
International trade
Investigations
Knowledge acquisition
Literature reviews
Market entry
Market strategy
Marketing
Marketing strategy
Policy
Public policy
Studies
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