Investigating the transformative impact of bank transparency on consumers’ financial well-being

Purpose Grounded in Transformative Service Research, the purpose of this paper is to explore the mechanisms by which bank information transparency influences consumer’s financial well-being (FWB). The authors propose that customer attitudes toward the brand and the subjectively perceived ability of...

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Bibliographic Details
Published in:International journal of bank marketing 2019-05, Vol.37 (4), p.1062-1079
Main Authors: Losada-Otálora, Mauricio, Alkire, Linda
Format: Article
Language:English
Subjects:
Age
Bank marketing
Banking industry
Banks
Communication
Consumers
Credit scoring
Gender
Hypotheses
Job performance
Moving & housing expenses
Perceptions
Personal finance
Transparency
Well being
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