Learning process challenges and outcomes in the fintech domain

Purpose Despite widespread interest in fintech product investment, financial literature lacks the operationalization of the scientific attributes of fintech products. Additionally, dual processing theory has been overlooked by marketing scholars in the fintech domain. The purpose of this research is...

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Bibliographic Details
Published in:International journal of bank marketing 2025-08, Vol.43 (8), p.1601-1626
Main Authors: Dong, Heshan, Blankson, Charles
Format: Article
Language:English
Subjects:
Attitudes
Bank technology
Blockchain
Digital currencies
Investments
Investors
Knowledge
Learning
Literacy
Literature reviews
Marketing
Profitability
Technology Acceptance Model
Theory of planned behavior
Citations: Items that this one cites
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