Gamers’ gratifications and continuous intention to play eSports: the mediating role of gamers’ satisfaction-a PLS-SEM and NCA study

Purpose This study aims to investigate the relationship between different hedonic (e.g. enjoyment and escapism) and utilitarian (e.g. achievement and challenge) gratifications and continuous intention to play eSports, considering the mediating role of gamer’s satisfaction. Uses and Gratification the...

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Bibliographic Details
Published in:	International journal of sports marketing & sponsorship 2025-10, Vol.26 (3), p.523-547
Main Authors:	Fayyaz, Muhammad Shahzeb, Abbasi, Amir Zaib, Ahmad, Rehan, Qummar, Muhammad Hamza, Tsiotsou, Rodoula H., Mahmood, Saqib
Format:	Article
Language:	English
Subjects:	Computer & video games Consumers Customer satisfaction Esports Influence Literature reviews Mindfulness Questionnaires Spectatorship Structural equation modeling
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Online Access:	Get full text
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