Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda

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Bibliographic Details
Published in:	Journal of research in interactive marketing 2017-01, Vol.11 (2), p.185-197
Main Authors:	Manser Payne, Elizabeth, Peltier, James W., Barger, Victor A.
Format:	Article
Language:	English
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Online Access:	Get full text
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