User motivation in fake news sharing during the COVID-19 pandemic: an application of the uses and gratification theory

PurposeThis study developed a predictive model that established the user motivational factors that predict COVID-19 fake news sharing on social media.Design/methodology/approachThe partial least squares structural equation modelling (PLS-SEM) was used for the analysis. Data were drawn from 152 Faceb...

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Bibliographic Details
Published in:Online information review 2021-01, Vol.45 (1), p.220-239
Main Authors: Apuke, Oberiri Destiny, Omar, Bahiyah
Format: Article
Language:English
Subjects:
Altruism
Coronaviruses
COVID-19
Cure
Data Analysis
Digital media
Entertainment
False information
Gratification
Health care
Health care industry
Health services
Information
Literature Reviews
Mass media
Misinformation
Motivation
Multivariate statistical analysis
News
News media
Pandemics
Prediction models
Public domain
Selfpromotion
Sharing
Social media
Social networks
Socialization
Structural equation modeling
Thinking Skills
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