The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use
Purpose This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch. Methodology The stimulus–organism–behavior–consequence (SOBC) hypothesis is used to explain the mechanisms underpinning the discontinuity between inte...
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| Published in: | Spanish Journal of Marketing - ESIC 2022-12, Vol.26 (3), p.309-324 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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