The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use

Purpose This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch. Methodology The stimulus–organism–behavior–consequence (SOBC) hypothesis is used to explain the mechanisms underpinning the discontinuity between inte...

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Bibliographic Details
Published in:Spanish Journal of Marketing - ESIC 2022-12, Vol.26 (3), p.309-324
Main Authors: Saheb, Tahereh, Cabanillas, Francisco J. Liébana, Higueras, Elena
Format: Article
Language:English
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