The Ludic Drive as Innovation Driver: Introduction to the Gamification of Innovation

Gamification has recently been receiving increased attention in corporate innovation and business research alike. In this article, we first outline the main streams of research on gamification in the creativity and innovation literature. We then introduce the selection of contributions to this speci...

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Bibliographic Details
Published in:Creativity and innovation management 2015-06, Vol.24 (2), p.300-306
Main Authors: Roth, Steffen, Schneckenberg, Dirk, Tsai, Chia-Wen
Format: Article
Language:English
Subjects:
Analysis
Business
Cognitive science
Computer Science
Computer Science and Game Theory
Counting
Creativity
Gamification
Innovation
Innovations
Management
Neuroscience
Organization theory
Organizations
Receiving
Streams
Studies
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