A Business Model for Communication Design Enterprises

Several international reports and studies indicate that the Communication Design sector has a skill deficit in entrepreneurship and business management, and a greater understanding of these topics is needed. Some authors advocate applying existing business models for design enterprises. However, the...

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Bibliographic Details
Published in:Design Management Journal 2024-10, Vol.19 (1), p.46-65
Main Author: Kennedy, Con
Format: Article
Language:English
Subjects:
Business model
Business models
Communication
Creative Entrepreneurship
Design
Entrepreneurs
Entrepreneurship
entrepreneurship process
Citations: Items that this one cites
Online Access:Get full text
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