To read or not to read: An extension of the theory of planned behaviour to food label use

This study applies the Theory of Planned Behaviour (TPB) with ability constructs integrated to investigating consumers’ food label use intentions. With a national sample of 662 U.S. adults, survey results suggest that food label users score higher in all the TPB predictors than food label non‐users....

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Bibliographic Details
Published in:International journal of consumer studies 2022-05, Vol.46 (3), p.984-993
Main Authors: Tian, Yan, Yoo, Jina H., Zhou, Hui
Format: Article
Language:English
Subjects:
Ability
Adults
Attitudes
Behavior
Campaigns
Consumer behavior
Consumers
Food
Food consumption
food label use
Health behavior
Healthy food
Labeling
Labels
Literacy
Locus of control
Motivation
motivation‐opportunity‐abilities model
Nutrition
Nutrition education
nutrition literacy
Perceived control
Reading ability
surveys
Theory of planned behavior
theory of planned behaviour
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