Theory generation from literature reviews: A methodological guidance

This article aims to assist researchers in navigating the path to theory creation by investigating how they might build theory through literature reviews. In particular, we propose and elaborate upon the Theory Generation from Literature Review (TGLR) process, capturing different methods and techniq...

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Bibliographic Details
Published in:International journal of consumer studies 2022-09, Vol.46 (5), p.1505-1516
Main Authors: Tsiotsou, Rodoula H., Koles, Bernadett, Paul, Justin, Loureiro, Sandra Maria Correia
Format: Article
Language:English
Subjects:
consumer research
customer behaviour
Literature reviews
research question
review protocol
Saturation
systematic literature review
Theory
theory building
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