Who has an R&D investment opportunity? Who goes ahead? How much do they invest?

We know a lot about how much firms invest in R&D, but less about the critical first step which is a potential R&D opportunity. We use a large UK survey and detailed case study evidence to establish the chain of events from opportunity to the investment choice. Our results show that 34% of fi...

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Bibliographic Details
Published in:R & D management 2025-03, Vol.55 (2), p.326-340
Main Authors: Cowling, Marc, Liu, Weixi, Vorley, Tim
Format: Article
Language:English
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