Antecedents of Trust and Adoption Intention toward Artificially Intelligent Recommendation Systems in Travel Planning: A Heuristic–Systematic Model

Drawing on the dual process theory, this study investigates the impacts of systematic and heuristic cues on travelers’ cognitive trust, emotional trust, and adoption intention toward artificial intelligence (AI)–based recommendation systems in travel planning. The moderating effect of perceived risk...

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Bibliographic Details
Published in:Journal of travel research 2021-11, Vol.60 (8), p.1714-1734
Main Authors: Shi, Si, Gong, Yuhuang, Gursoy, Dogan
Format: Article
Language:English
Subjects:
Artificial intelligence
Heuristic
Recommender systems
Technology adoption
Travel
Trust
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