The Application of a Service Ecosystems Lens to Public Policy Analysis and Design: Exploring the Frontiers

The relevance of marketing for public policy has been questioned because its focus on dyadic exchanges does not consider the dynamism and complexity of public problems. Public service-dominant logic, as a new lens for public policy and management, does not address this limitation, because its focus...

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Bibliographic Details
Published in:Journal of public policy & marketing 2019-01, Vol.38 (1), p.19-35
Main Authors: Trischler, Jakob, Charles, Michael
Format: Article
Language:English
Subjects:
Business Administration
Concept formation
Creation process
Ecosystems
Företagsekonomi
Identification
Interest groups
Logic
Management
Marketing
Policy analysis
Policy making
Public policy
public service-dominant logic
Public services
Regular Articles
service ecosystems
service-dominant logic
Services
Social services delivery
Value
Value creation
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