Shopping With a Social Conscience: Consumer Attitudes Toward Sweatshop Labor

This article addresses the global sweatshop issue and the market forces that influence workplace conditions, focusing on the role of the final consumer in ensuring an ethical marketplace. Opinion poll data provide evidence of consumer willingness and ability to shop with a social conscience, while c...

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Bibliographic Details
Published in:Clothing and textiles research journal 2006-10, Vol.24 (4), p.282-296
Main Author: Rudell, Fredrica
Format: Article
Language:English
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Summary:This article addresses the global sweatshop issue and the market forces that influence workplace conditions, focusing on the role of the final consumer in ensuring an ethical marketplace. Opinion poll data provide evidence of consumer willingness and ability to shop with a social conscience, while consumer research offers insights into the consumer decision-making process. Exploratory research using a projective technique suggests how qualitative methods can shed additional light on consumer attitudes toward use of “No Sweat” labeling.
ISSN:0887-302X
1940-2473
DOI:10.1177/0887302X06293063