Building Social Capital Through Rhetoric and Public Relations

When the focus is on meaning making, language, rhetorical argument, and persuasion, there is enormous potential to see how public relations theory and practice in external organizational rhetoric can serve community interests—or not. Rhetoric (as the discourse) and public relations (as the enactment...

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Bibliographic Details
Published in:Management communication quarterly 2011-08, Vol.25 (3), p.436-454
Main Author: Taylor, Maureen
Format: Article
Language:English
Subjects:
Institutionenökonomik
Interne Kommunikation
Jordanien
Nichtregierungsorganisation
Organizational behavior
Public relations
Rhetoric
Social capital
Sozialkapital
Studies
Öffentlichkeitsarbeit
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