From Templates to Heuristics: How and Why to Move Beyond the Gioia Methodology

Researchers are exposed to multiple interpretive challenges in the journey from field data to theoretical understanding. A common response to these challenges is to turn to the guidance of templates such as the Gioia methodology—currently a preferred template for interpretive management research. Gi...

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Bibliographic Details
Published in:Organizational research methods 2022-04, Vol.25 (2), p.405-429
Main Authors: Mees-Buss, Jacqueline, Welch, Catherine, Piekkari, Rebecca
Format: Article
Language:English
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