The Role of Customer Engagement Behavior in Value Co-Creation: A Service System Perspective

Recent developments in marketing and service research highlight the blurring of boundaries between firms and customers. The concept of customer engagement (CE) aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and...

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Bibliographic Details
Published in:Journal of service research : JSR 2014-08, Vol.17 (3), p.247-261
Main Authors: Jaakkola, Elina, Alexander, Matthew
Format: Article
Language:English
Subjects:
Consumer behavior
Customer services
Perceptions
Preferences
Stakeholders
Studies
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