Facebook futures: Mark Zuckerberg’s discursive construction of a better world

This article explores the future imaginaries used in Facebook’s corporate communications. It aims to reconstruct how these “Facebook Futures” are constructed over time and across different contexts by Facebook’s CEO Mark Zuckerberg. Focus of the investigation is a discourse analysis of Zuckerberg’s...

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Bibliographic Details
Published in:New media & society 2021-02, Vol.23 (2), p.237-257
Main Author: Haupt, Joachim
Format: Article
Language:English
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