Driving Employee Engagement through CSR Communication and Employee Perceived Motives: The Role of CSR-Related Social Media Engagement and Job Engagement

Employee engagement and corporate social responsibility (CSR) are two important issues attracting an increasing amount of attention from both business communication researchers and practitioners. A theory-driven model that (1) conceptualizes employee engagement as social media engagement, job engage...

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Bibliographic Details
Published in:International journal of business communication (Thousand Oaks, Calif.) Calif.), 2024-04, Vol.61 (2), p.287-313
Main Authors: Jiang, Hua, Luo, Yi
Format: Article
Language:English
Subjects:
Business Communication
Communication Strategies
Social Media
Social Responsibility
Structural Equation Models
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