The Competency Pivot: Introducing a Revised Approach to the Business Communication Curriculum

In this article, we outline a competency-based approach to teaching business communication. At the heart of this approach, classroom instruction, assignments, and evaluation center on a goals-oriented and receiver-centric understanding of communication in which students are taught strategies for mee...

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Bibliographic Details
Published in:Business and professional communication quarterly 2015-06, Vol.78 (2), p.167-193
Main Authors: Lucas, Kristen, Rawlins, Jacob D.
Format: Article
Language:English
Subjects:
Business Administration Education
Business Communication
Business communications
Business education
College Curriculum
Communication
Competency Based Education
Core competencies
Curricula
Curriculum Implementation
Kentucky
Studies
Teaching methods
Citations: Items that this one cites
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Summary:In this article, we outline a competency-based approach to teaching business communication. At the heart of this approach, classroom instruction, assignments, and evaluation center on a goals-oriented and receiver-centric understanding of communication in which students are taught strategies for meeting five core competencies of business communication: professional, clear, concise, evidence driven, and persuasive. This is not a reinvention of the curriculum but instead a pivot that positions existing disciplinary knowledge and best practices into a clear, memorable, and professionally oriented framework to help students build critical communication skills that can be applied strategically across a range of business situations.
ISSN:2329-4906
2329-4922
2329-4922
DOI:10.1177/2329490615576071