Offering branded remanufactured/recycled products: At what price?

This paper investigates the impact of product category, perceived risk, and brand name on consumers' willingness to pay (WTP) for greener (recycled/remanufactured) products. Results provide an understanding on how consumers differentiate between types of products when stating their WTP. The fin...

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Bibliographic Details
Published in:Journal of remanufacturing 2014-12, Vol.4 (9), p.1-15, Article 9
Main Authors: Hamzaoui-Essoussi, Leila, Linton, Jonathan D
Format: Article
Language:English
Subjects:
Brand name
Business and Management
Engineering
Environmental Management
Remanufacturing
Sustainable Development
Waste Management/Waste Technology
Willingness to pay
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