Measuring Consumer Preferences Using Conjoint Poker

We develop and test an incentive-compatible Conjoint Poker (CP) game. The preference data collected in the context of this game are comparable to incentive-compatible choice-based conjoint (CBC) analysis data. We develop a statistical efficiency measure and an algorithm to construct efficient CP des...

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Bibliographic Details
Published in:Marketing science (Providence, R.I.) R.I.), 2012-01, Vol.31 (1), p.138-156
Main Authors: Toubia, Olivier, de Jong, Martijn G., Stieger, Daniel, Füller, Johann
Format: Article
Language:English
Subjects:
Algorithms
Analysis
Compatibility
Conjoint analysis
Consumer attitudes
Consumer behavior
Consumer preferences
Design efficiency
Efficiency metrics
Electronic commerce
Evaluation
experimental economics
Experiments
Eye movements
Eye tracking
Eye tracking data
Game theory
Games
Incentives
Internet
Laptop computers
Marketing
measurement and inference
P values
Point estimators
Poker games
Preferences
product
Questionnaires
Respondents
Statistical analysis
Studies
Tracking
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