Patterns of Buyer Behavior: Regularities, Models, and Extensions

Many empirical regularities in the buying behavior of consumers have been linked together into a comprehensive model, the Dirichlet. In this paper we list some of the well-established regularities, show how they are theoretically intertwined, and illustrate how this approach to modeling can assist t...

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Bibliographic Details
Published in:	Marketing science (Providence, R.I.) R.I.), 1995-08, Vol.14 (3_supplement), p.G71-G78
Main Authors:	Uncles, Mark, Ehrenberg, Andrew, Hammond, Kathy
Format:	Article
Language:	English
Subjects:	brand choice Brand loyalty Brand preferences Brands Business schools Buyers Coffee Consumer behavior Consumer goods Consumer spending Consumers Detergents empirical generalisations Market share Market shares Marketing Marketing management Modeling Performance metrics Product choice Purchasing replication studies Statistical analysis Stochastic Choice Phenomena store choice Theory
Citations:	Items that cite this one
Online Access:	Get full text
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