Corporate Reputations: Should You Compete on Yours?

While all companies would like a better corporate reputation, many are not sure what it takes to create a good reputation and others are not sure that they should use their good reputation to compete in their various markets. Mimicking the behavior of respected companies does not provide a reliable...

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Bibliographic Details
Published in:California management review 2004-04, Vol.46 (3), p.19-36
Main Author: Dowling, Grahame R.
Format: Article
Language:English
Subjects:
Brands
Business management
Business reputation
Business schools
Business structures
Companies
Competition
Competitive advantage
Consumer goods industries
Corporate identity
Corporate image
Corporate reputation
Ethical codes
Ethics
Management
Market strategy
Marketing
Operating companies
Organization theory
Public image management
Public relations
Reputations
Responsibility
Strategic planning
Citations: Items that cite this one
Online Access:Get full text
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