Conceptualizing a Framework to Study Consumer Experience of Artistic Entertainment During Live Sport Events
This study aimed to develop a conceptual framework based on the Stimulus – Organism – Response (S-O-R) paradigm to facilitate the understanding of sports consumers’ artistic entertainment experiences during live sporting events. Based on a comprehensive literature review, artistic activities and pro...
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| Published in: | Journal of marketing development and competitiveness 2024-03, Vol.18 (1) |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Online Access: | Get full text |
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