Brand Community Dynamics as a Basis for Competitive Strategy
The fitness industry is one characterized by fads and failures. With the pervasiveness of technology, the range of offerings and accompanying competitive strategies have only increased. However, lasting success remains elusive. This work uses a grounded theory approach through qualitative exploratio...
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| Published in: | Journal of marketing development and competitiveness 2025-04, Vol.19 (1) |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Citations: | Items that this one cites |
| Online Access: | Get full text |
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