Adoption and Usage of E-Payment Methods in Brazil

This study investigates the determinants influencing the adoption and usage of e-payment systems in Brazil, emphasizing perceived usefulness, ease of use, trust, risk, incentives, and social influence. Drawing on the Technology Acceptance Model (TAM), the research surveyed 180 Brazilian users to eva...

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Bibliographic Details
Published in:Journal of marketing development and competitiveness 2025-07, Vol.19 (2)
Main Authors: Chen, Alexander, Ather, Iffah, McCalman, David, Suter, Tracy A.
Format: Article
Language:English
Online Access:Get full text
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