Reputation as a benefit and a burden?: How stakeholders' organizational identification affects the role of reputation following a negative event

Research about the effects of an organization's general reputation following a negative event remains equivocal: Some studies have found that high reputation is a benefit because of the stock of social capital and goodwill it generates; others have found it to be a burden because of the greater...

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Bibliographic Details
Published in:Academy of Management journal 2016-02, Vol.59 (1), p.253-276
Main Authors: Zavyalova, Anastasiya, Pfarrer, Michael D, Reger, Rhonda Kay, Hubbard, Timothy D
Format: Article
Language:English
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