Sketching a comprehensive picture of the marketing discipline: a bibliometric analysis covering eight top-tier journals

Purpose This study aims to examine marketing trends spanning a period of 26 years to scrutinize North American influence in marketing research, as well as enhance comprehension of interdisciplinary marketing knowledge and identify prominent scholars, universities, countries, and articles that warran...

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Bibliographic Details
Published in:Spanish journal of marketing-ESIC 2025-03, Vol.29 (2), p.163-186
Main Author: Akpınar, Ayhan
Format: Article
Language:English
Subjects:
Análisis de citas
Bibliometrics
Bibliometría
Citation analysis
Citations
Graduate studies
Marketing
Marketing discipline
Science
Universities
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