Emotional and formative aspect of brand hate in the literature: Thematic analysis and scientific mapping

This review evaluates the literature on brand hate, focusing on its significant works, growth orbit, knowledge networks, and conceptual and intellectual development. This study conducted a scientific mapping and performance analysis through 168 Scopus documents from 2007 to 2024. The findings indica...

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Bibliographic Details
Published in:Cogent business & management 2026-12, Vol.13 (1)
Main Authors: Asrana Khatoon, Mrinalini Pandey
Format: Article
Language:English
Subjects:
biblioshiny
Brand hate
Cognitive Psychology
scientific mapping
thematic analysis
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