Perceptions of social media utilization among orthopaedic foot and ankle surgeons

• Published in: Journal of foot and ankle research 2023-09, Vol.16 (1), p.1-n/a
• Main Authors: Salimy, Mehdi S., Narain, Ankur S., Curtin, Patrick B., Bellinger, Eric C., Patel, Abhay R.
• Format: Article
• Language: English
• Subjects: Ankle; Clinical medicine; Confidential communications; Demographics; Feet; Foot; Influencer marketing; Marketing; Medical societies; Orthopedics; Patient education; Patient satisfaction; Patients; Perception; Social media; Social networks; Society; Surgeons; Surgery; Survey; Surveys
• ISSN: 1757-1146; 1757-1146
• DOI: 10.1186/s13047-023-00658-4

Background The growing social media presence in healthcare has provided physicians with new ways to engage with patients. However, foot and ankle orthopaedic surgeons have been found to underuse social media platforms despite their known benefits for patients and surgeons. Thus, this study sought to investigate the reasons for this phenomenon and to identify potential barriers to social media utilization in clinical practice. Methods A 19‐question survey was distributed to active attending physicians identified through the American Orthopaedic Foot & Ankle Society membership database. The survey included demographic, practice characteristics, and social media use questions assessed by a 5‐point Likert scale. Logistic regression was used to identify predictors of positive attitudes toward social media. Results Fifty‐eight surgeons were included. Most respondents were male (n = 43, 74.1%), in private practice (n = 31, 53.5%), and described their practice to be greater than 51% elective procedures (n = 46, 79.4%). The average years in practice was 14.8 years (standard deviation, SD: 10.0 years). A total of 32.8% (n = 19) of surgeons reported using social media as part of their clinical practice. Facebook (n = 19, 32.8%), a professional website or blog (n = 18, 31.0%), and LinkedIn (n = 15, 25.9%) were the most used platforms–primarily for practice marketing or brand development (n = 19, 32.8%). A total of 58.6% (n = 34) of surgeons reported they did not use social media. The primary reasons were the time commitment (n = 31, 53.5%), concerns about obscuring professional boundaries (n = 22, 37.9%), and concerns regarding confidentiality (n = 11, 19.0%). Many surgeons reported that social media positively influences foot and ankle surgery (n = 23, 39.7%), although no individual predictors for these views could be identified. Conclusions Foot and ankle orthopaedic surgeons tended to view social media use positively, but the time investment and concerns over professionalism and confidentiality pose challenges to its use. Given the influence of a surgeon's social media identity on patient satisfaction and practice building, efforts should be made to streamline social media use for foot and ankle surgeons to establish their online presence. Level of evidence Level IV, cross‐sectional study.