Electoral communication for illiterate voters, face-to-face, and at a distance, and its impact on the environment

In the political sector, intensifying competition between political parties aims to win over a significant number of voters. To this end, political parties employ political marketing strategies, using several communication and information tools such as advertising, social media, rallies, and electio...

Full description

Saved in:
Bibliographic Details
Published in:E3S web of conferences 2023-01, Vol.412, p.1007
Main Authors: Dounia, Monsif, Jamal, Hattabi
Format: Article
Language:English
Subjects:
election campaign
environment
illiterate voter
political illiteracy
political marketing
symbol
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In the political sector, intensifying competition between political parties aims to win over a significant number of voters. To this end, political parties employ political marketing strategies, using several communication and information tools such as advertising, social media, rallies, and election posters. However, despite the considerable exposure of these voters to the electoral messages disseminated via these channels, some of them in this case, illiterate voters find it difficult to read and grasp the content. Precisely, it is difficult to quantify the illiteracy rate, including political, among voters in Morocco. Widespread use of the traditional method of election posters is employed by the majority of political parties. The aim of this article is to highlight the correlation between election advertising via posters, the population of illiterate voters, and the environment in which they are disseminated.
ISSN:2267-1242
2267-1242
DOI:10.1051/e3sconf/202341201007