Tokidoki, cute and sexy fantasies between east and west: Contemporary aesthetics for the global market

The perceived privileged relationship between Italian art and the nation has been rarely challenged by intellectuals since the unification of the state. This is despite the extraordinary diasporic history of Italy: a history of immigrations, emigrations, invasions, exiles, colonialisms, and fragment...

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Bibliographic Details
Published in:Portal (Sydney, N.S.W.) N.S.W.), 2008-07, Vol.5 (2), p.1-23
Main Authors: Okayama, Emiko, Ricatti, Francesco
Format: Article
Language:English
Subjects:
Aesthetics
Anime
Art and popular culture
Art Works
Artists
Attachment
Attitudes
Center and periphery
Cinematographers
Companies
Consumers
Cultural identity
Culture
Design
Distribution
East and West
Emigration and immigration
Exile
Gender
Globalization
Italy
Japan
Language policy
Manga
Migration
Multinational Corporations
National identity
Orientalism
Popular culture
Unilateralism
United States of America
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Summary:The perceived privileged relationship between Italian art and the nation has been rarely challenged by intellectuals since the unification of the state. This is despite the extraordinary diasporic history of Italy: a history of immigrations, emigrations, invasions, exiles, colonialisms, and fragmentations. Furthermore, this history includes the migration and exile of many representative artists. Noteworthy is the case of Italian literature, which is often interpreted and taught as the constituent element of the nation and its language. One of the most important critical goals of contemporary Italian cultural studies is to challenge this privileged relation, by means of theoretical approaches that consider the essential features of globalisation and 'modernity at large' (Appadurai 1996). Within this context, and from this theoretical perspective, we examine the work of Simone Legno, an Italian designer who works in the USA and is strongly influenced by Japanese art and culture (Figure 1).
ISSN:1449-2490
1449-2490
DOI:10.5130/portal.v5i2.724