Exploring Cloud-Based Bookstore Continuance from a Deconstructed Task–Technology Fit Perspective

In an effort to help organizations understand consumers, our study deconstructs task–technology fit into two segments: ideal task–technology fit and individual use context–technology fit. Users’ continuous use of cloud-based bookstores is studied through survey methodology to collect consumer experi...

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Bibliographic Details
Published in:Journal of theoretical and applied electronic commerce research 2021, Vol.16 (3), p.356-376
Main Authors: Hung, Ming-Chien, Talley, Paul C., Kuo, Kuang-Ming, Chiu, Mai-Lun
Format: Article
Language:English
Subjects:
Bookstores
cloud-based book store
Context
continuous use
E-books
Electronic commerce
expectation confirmation theory
ideal task–technology fit
individual use context–technology fit
Information systems
Innovations
Publishing industry
task–technology fit
Teaching
Technology utilization
User satisfaction
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Summary:In an effort to help organizations understand consumers, our study deconstructs task–technology fit into two segments: ideal task–technology fit and individual use context–technology fit. Users’ continuous use of cloud-based bookstores is studied through survey methodology to collect consumer experience data related to the use of such cloud-based bookstores. In total, 185 samples were collected. Analytical results demonstrated that both ideal task–technology fit and individual use context–technology fit were significantly associated with the confirmation of users’ expectations as related to cloud-based bookstores. Expectation confirmation and ideal task–technology fit also have a significant link to users’ perceived usefulness and satisfaction, respectively. Furthermore, perceived usefulness significantly predicts satisfaction. Finally, perceived usefulness and satisfaction are also significantly associated with a users’ continuous use of cloud-based bookstores. As a result of this study’s findings, system administrators may foster suitable strategies for an improvement of users’ continuous use of cloud-based bookstores.
ISSN:0718-1876
0718-1876
DOI:10.3390/jtaer16030023